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Boldworld logo

Driving a brand evolution

Horizon Signal
Research & Strategy
Brand & Identity
Photography & Video
Motion & 3D
Trade Shows & Exhibits
Over the past five years, we’ve helped Horizon Signal redefine their brand — changing how customers see them and how they perceive themselves.
The organization had a common vision but needed help bringing it to life. Our solutions had to resonate with their team and target audiences, while standing out in a saturated, highly competitive market. To get there we knew we had to define a path that features products in a refined, yet powerful way.
We immersed ourselves in Horizon Signal's history, offerings, and values. Through interviews and workshops with leadership, sales, and marketing, we gained  invaluable insights that led to a visual brand strategy that revolves around performance, reliability, and the power of personal connections.
We developed a modern, sophisticated brand experience and strategy centered around elements important to customers and to organizational growth. We helped emphasize Horizon Signal’s unique relationship-first approach, creating a design system that extends across digital and physical applications.
conversion increase
successful projects

success signals

Our collaboration with Horizon Signal has yielded a remarkable 56% increase in lead conversions. And our partnership has led to the successful completion of over 18 successful projects in the span of five years, helping to solidify their position as industry leaders.

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Behind of the scenes of an equipment photoshootClose up of traffic light
Two business cards on desk

A new perspective, a new view on traffic systems.

Horizon Signal employee working with equipmentTraffic light showing bike crossing
Aerial shot of traffic light in black and whiteAerial shot of traffic light in color

in all directions


The website has been an integral part of Horizon Signal's transformation. Our goal was to create an immersive shopping-style experience that allowed for in-depth exploration of products and technologies. We’ve prominently featured products with industry-leading photography and easy access to information and features such as quote requests and distributor locators.


Our collaboration extends well beyond website redesign. Together, we’ve embarked on a variety of projects including modular trade show exhibit design and engaging product videos. In addition, custom photography and 3D product designs help create an immersive brand experience, redefining how audiences perceive Horizon Signal.

Website homepage design
Examples of website page design
Person holding cell phoneExample of website page design
Close up of traffic equipmentClose up of traffic equipment
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Four traffic lights in a row

As Horizon Signal continues to innovate as an industry leader, we innovate in lock step with them — building on the foundational brand that was established day one.

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Close up of website designs
Three mobile devices displaying website
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Project Credits
Madeline Pellman
Sarah Kostyal
Andrew Brown
Samantha Polizzi