Driving a brand evolution
Horizon Signal
industries
Technology
Transportation
Manufacturing
Transportation
Manufacturing
deliverables
Research & Strategy
Brand & Identity
Website
Content
Photography & Video
Motion & 3D
Trade Shows & Exhibits
Brand & Identity
Website
Content
Photography & Video
Motion & 3D
Trade Shows & Exhibits
Over the past five years, we’ve helped Horizon Signal redefine their brand — changing how customers see them and how they perceive themselves.
01
Problem
The organization had a common vision but needed help bringing it to life. Our solutions had to resonate with their team and target audiences, while standing out in a saturated, highly competitive market. To get there we knew we had to define a path that features products in a refined, yet powerful way.
02
Strategy
We immersed ourselves in Horizon Signal's history, offerings, and values. Through interviews and workshops with leadership, sales, and marketing, we gained invaluable insights that led to a visual brand strategy that revolves around performance, reliability, and the power of personal connections.
03
Solution
We developed a modern, sophisticated brand experience and strategy centered around elements important to customers and to organizational growth. We helped emphasize Horizon Signal’s unique relationship-first approach, creating a design system that extends across digital and physical applications.
