Launching a new initiative at the speed of business
Because we onboarded mid-project, we had less than 48 hours to meet the first sprint goal: a responsive homepage that would set the tone for the rest of the site.
We then moved on to the rest of the site. With just three weeks and a handful of components to work with, we delivered a Most Lovable Product (MLP), targeted to providers, that we could build on over time.
Once the MLP launched, we turned attention from the provider to the patient experience.
We quickly identified areas for improvement, specifically around user flows and information architecture. We then identified short-term, 1-year, and future state navigations, creating a roadmap for content growth.
We pushed the design of components and page layouts to create an ideal version of the site (without straying from the brand, of course). This improved design system has since been used to to create new sections and related experiences of the site.
At the center of this project are people: the partners we collaborated with and the patients and providers Walgreens Health serves. The end result was more than just a website. We helped connects the dots between Walgreens Health, its people, and its processes.